Beyond the Track Apparel

by Shelly Williams

November 11, 2021

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Equestrian Brand Photography

Beyond the Track Apparel

Custom equestrian brand photography for Beyond the Track Apparel in Ocala, FL.

It is always so much fun to do equestrian brand photography for Beyond the Track Apparel! Alexia, the owner/founder of BTTA, sets up the most amazing shoots with awesome people. I am thankful to have gotten to know her and her “herd” of supporters. Shoot days are always super hectic. There are so many things to do, and only so much sunlight to do it in. However, this group of ladies (plus Tyler!) keep everything fun. Before we know it, four hours have gone by and we are starting to talk about our next shoot together! These styles are for their fall/winter line. BTTA has the cutest slogans and designs for their shirts, and their embroidery is second to none. Also, the fabric they use is SO comfortable! You can order directly from BTTA online, and you can find them set up at various shows throughout the year.

My favorite thing about equestrian brand photography and content creation is the ability to be creative. Each brand has their own look that they are after. It is so much fun to brain storm and coordinate with owners to make sure their vision comes across in the photos. All of my branding sessions are completely custom to each business. We start the process by talking about what you are looking for. I have a series of questions that I ask to make sure our vision boards line up. Once we have your session booked, the real fun starts! There are different options for businesses depending if they would like to plan the session, or let me have free reign. Both are available, but I really love working closely with owners and letting our creativity blossom together. If you are ready to book your branding session for your equestrian business, fill out the contact form on this page!

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